I’m Emma Spartalis, MBA, former senior digital leader accountable for the teams and technology for a billion-dollar brand and recipient of the 2025 APAC Women in Tech award. I partner with boards and executives worldwide to design responsible AI strategies.
Based in regional New South Wales, Australia and raising two young children, I understand both the scale of corporate decisions and the realities leaders face at home.
Our mission is to close the AI accountability gap in organisations across sectors and geographies, enabling leaders to govern AI confidently and ethically. We extend our impact through funded programs for rural and regional businesses.
If you’re leading a complex digital uplift for a large organisation, you need clear AI governance and decision rights to move at speed without increasing risk.
If you’re running a small or regional business, our AI Accelerator Hub puts advanced AI within reach so you can grow your business without burning out.

For boards, CEOs and executive leaders accountable for outcomes.
AI is already influencing decisions across your organisation. The question is whether it's happening with your knowledge, your governance and your confidence, or around it.
This pathway supports leaders to move from fragmented, informal AI use to clarity, control and defensible scale. Without slowing delivery. Without adding bureaucracy. Without handing accountability to a vendor.
What I bring that matters here:
I've run digital capability at scale for a billion dollar brand.
I've led the kind of transformation that fails when it's treated as a tech project and succeeds when it's owned at the executive level.
I know where the gaps are, because I've been in the room where they cost the most.
How I support organisations:
AI Maturity and Risk Audit. A clear picture of where AI is already influencing decisions — formally and informally — and what that means for accountability, risk and value creation.
No assumptions. No vendor agenda.
Just a clear view.
AI Operating Model and Governance Design. Designing decision rights, oversight structures and accountability frameworks that let AI scale safely and ethically across your organisation. Built to enable confident leadership, not to create new compliance burdens.
Leadership and Executive Capability Uplift. Supporting leaders to make confident, defensible decisions in environments where AI is shaping judgment, priorities and outcomes.
This is not a training program.
It's strategic capability building for the people whose decisions matter most.
Board Assurance and Framing. Helping executives articulate AI use, risk and maturity in language that boards, regulators and stakeholders can understand and trust. Because how you frame it is as important as how you govern it.
What this pathway is not: implementation, tool selection or vendor management.
My role is to enable clarity and confidence in the operating system, not to own delivery.
Best suited to medium-to-large organisations navigating AI at scale, or executive teams who need to get ahead of the governance conversation before it gets ahead of them.

For small / medium business owners and leaders ready to build an AI team without the payroll.
You're good at what you do. You're probably doing the work of three people. And you've heard enough about AI to know it could help..you just haven't had anyone show you what it actually looks like inside your specific business.
That's exactly what the AI Acceleration Hub is built for.
The Hub is a practical, structured membership that teaches you how to build and run an AI operating systems across every department of your business.. Marketing, Finance, Operations, Sales and even founder / leader Wellbeing.
Across three levels, from simple chat-based tasks through to autonomous AI agents that run workflows without you.
You learn it in the Hub.
You do the work in any AI tool you already have access to. And within your first session, you will have produced something genuinely useful for your business.
What's inside the Hub:
Your AI Brain
A Notion-based business OS that gives every LLM you use the context it needs to produce outputs that actually sound like you and serve your business.
12+ AI Doubles
Pre-built AI Assistants covering Marketing, Finance, Operations, Sales and Wellbeing. Each one has a role card with the build logic included, so you can load it into ChatGPT or Claude in minutes. No starting from scratch.
Five AI Operating Systems
Each one structured across Level 1 skills you can use today, Level 2 assistants to set up this week and Level 3 agent workflows to build when you're ready.
Done-for-you SOPs
40+ ready-to-use standard operating procedures across all four departments, with reference documents and copy-paste prompts.
Monthly new content
New SOPs, new integrations, new agent demos landing every month.
AI moves fast. Part of what your membership covers is me staying ahead of it so you don't have to.
Ethical AI Governance
A framework that travels with everything you build, so every output reflects your values, not just your deadline.
The Hub is $67 per month.
That is less than a single hour of professional services, less than a monthly software subscription you probably don't use, and a fraction of what one part-time hire costs when you factor in leave, training, superannuation and the risk that they leave six months in.
Emma also offers 1:1 AI Setup Coaching, exclusive to Hub Members.
Best suited to small and medium business owners, rural and regional founders, and leaders who want to move from using AI occasionally to running their business on it.
Click the link below to have a copy emailed straight to your inbox, no waiting around!



Digital, Data & Improvement Manager/Wesfarmers WA


Senior Digital Specialist/Maitland Council, NSW


Data & Analytics Manager/WesTrac CAT, WA & NSW


Procurement Specialist/Fortescue Metals Group WA
Office: Hunter Valley, NSW
Email: [email protected]
LinkedIn: Spartalis Consulting
Insta: spartalis_consulting
